Better Late Than Never: It’s a Party

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Welcome to episode 17 of The Spew, a podcast about women in online marketing, by women in online marketing.

Lisa Picarille (@lisap), an online content strategist, was the moderator for this week’s show.

Panelists this week include:

Karen Garcia (@karengarcia), co-founder of GTO Management and Ultimate Foodie.

And Karen White (@KarenWhite_LV), a Marketing Strategist focusing on Performance marketing initiatives.

This time around we talked about sponsorships, holiday planning, and women we admire. However, it looks like our pal Pamela cut off the final 8 minutes of the show where we talked about women we admire. Oh well, I guess we’ll try that topic again on another show.

Here’s what made it on to the recording:

Healthy Choice is sponsoring a House Party for Kim Rowley’s birthday. HouseParty.com offers many choices for people to sign up and have a party. They provide plates and decorations, as well as coupons for food. Happy Birthday Kim enjoy the celebration.

We discussed other sponsorship options for both merchants and online marketers including Social Spark, Pay per Post, and Sponsored Tweets. In addition, we mentioned that respected bloggers like Missy Ward and Jim Kukral are on the board of Ted Murphy’s company Izea, which focuses on this area.

Next we chatted about holiday planning. Promotions for the major holidays are starting earlier each year and Halloween has become one of the largest consumer spending holidays – growing year-over-year. At the time of the show there were 44 days until Halloween, 71 days until Thanksgiving and 100 days until Christmas.

Karen Garcia noted that if you an online marketer and don’t have your Halloween promotions in order right now, you may be left in the dust. Still, you need to flexible and be on top of trends and pop culture to help predict what costumes may be popular. GTO has a holiday countdown calendar up on their site. Joel Garcia coded it and posted it less than 30 minutes after we recorded the show. Wow.

Tagged as: affiliate marketing, lisa picarille, missy ward, online marketing, twitter