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Relevantly Speaking returns this week with a variety of news spanning the entire online marketing landscape. First we’ll take a look at Facebook’s email announcement last week and what it means for marketers trying to get into consumer inboxes. Not to be outdone, Twitter had an announcement of their own around their new analytics package. [...]
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This week we’re talking to Brent Csutoras, SVP at BlueGlass Interactive, about what makes good viral content. What types of things typically go viral? What’s the spark that sets it off? How can companies take advantage of content that spreads? Resource Links: Twitter : Facebook : Blog Download or watch using Quicktime: iPod | Hi-Definition [...]
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This week we’re talking to Don Batsford of 31 Media about the differences between tackling a social media strategy versus a search strategy. What factors should you consider for both? What are the strengths and weaknesses of each? Don helps us answer some of those questions. Download or watch using Quicktime: iPod | Hi-Definition Subscribe [...]
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This week we’re talking to Matt Mickiewicz, founder of 99 Designs and Flippa, about how publishers in the performance marketing space can use crowdsourcing to bring down the cost of design work. With 99 Designs you get to harness the expertise of 78,000 designers for a fraction of the cost you’d otherwise pay. Matt Mickiewicz [...]
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This week we’re talking to Kim Kaplan, Vice President at Plenty of Fish, about a variety of topics including; their new ad platform, the importance of a strong brand and their foray into offline marketing with Lady Gaga. Plenty of Fish on Twitter. Download or watch using Quicktime: iPod | Hi-Definition Subscribe (FREE) to the [...]
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