by Lisa Picarille on February 7, 2012
This week on the Affiliate Thing podcast Lisa Picarille was joined by Todd Farmer and Vinny O’Hare. Shawn Collins was taking a little (and well-deserved) vacation with the family. We talked about a wide range of topics including Vinny and Todd’s respective sessions at Affiliate Summit West 2012 and what I learned from each of [...]
by Lisa Picarille on January 5, 2012
Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Nick Loper joined host Lisa Picarille. Nick is the founder ShoeSniper.com, a shoe comparison site. He’s been an affiliate since 2004. Nick has been very active in fighting the affiliate nexus tax in [...]
by Lisa Picarille on November 22, 2011
This week on the Affiliate Thing podcast, Lisa Picarille and guest co-host Vinny O’Hare (AKA MY Little Vinny) stuck mostly to affiliate marketing topics. Ok. We got into some Jets talk and the story of why Vinny from Brooklyn (who is really from Queens) loves the Atlanta Falcons. We also talked about Google+ Brand Pages, [...]
by Lisa Picarille on September 29, 2011
Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Brook Schaaf and Peter Bordes joined host Lisa Picarille. Brook is the Founder and CEO of Schaaf-PartnerCentric, an outsourced program management agency. Brook has been in the performance marketing industry since 2000. He [...]
by Lisa Picarille on September 15, 2011
Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies. Rebecca Madigan joined host Lisa Picarille. Rebecca is the executive director of the PMA, which she co-founded in 2008. Rebecca was formerly director of product management at Commission Junction, Impact Radius, and at [...]