Posts by author:

Kelly Gillease

In SEMcast #15 Kelly catches up on all things search engine marketing after her two month sabbatical. Topics discussed include the Yahoo-MSN transition, how to recycle paid search marketing work for greater efficiency and affiliates and search engine marketing policies.
Follow Kelly on twitter or check out her blog on in -house search engine marketing. Check [...]

{ 0 comments }

In SEMcast #14 Kelly gives search engine marketers a to do list of strategic tasks for 2010. Also discussed are Google sitelinks and Merchant Center product links increasingly appearing in search results, and how search engine marketers can take advantage of these new links.
Here’s the screenshots discussed in the podcast:

Follow Kelly on twitter or [...]

{ 0 comments }

SEMcast #13 – Q4 Activities for Search Engine Marketers

by Kelly Gillease on November 23, 2009

In SEMcast #13 Kelly addresses the most wonderful time of the year, the fourth quarter. Time for you to clean up your search engine marketing or rev it up? Whether Q4 is your business’ low or high season get some advice on how to wisely spend search engine marketing time this quarter.

{ 0 comments }

SEMcast #12 – Search Engine Marketing and Acquisitions

by Kelly Gillease on October 15, 2009

In SEMcast #12 Kelly gives advice on questions to ask when purchasing a company that has search engine marketing or considering starting another company in your search space.

{ 0 comments }

SEMcast #11 – Bid Management

by Kelly Gillease on September 11, 2009

In SEMcast #11 Kelly discusses the pros and cons of automated bid management solutions. Do you use a bid management solution? Kelly would love to interview you on a future show!
Follow Kelly on twitter or check out her blog on in -house search engine marketing. Check out Kelly’s new in-house columns on searchengineland.
Send in your [...]

{ 1 comment }