by Amy Rodriguez on April 28, 2010
This session took place at Affiliate Summit West 2008 in February 2008. Super Affiliate Strategies that Work This panel will draw on the expertise of three proven and well-known super affiliates and provide concrete strategies and case studies for how to become a successful affiliate marketer. •Kristopher Jones, President & CEO, Pepperjam (Moderator) •John Chow, [...]
by Amy Rodriguez on April 27, 2010
This session took place at Affiliate Summit West 2008 in February 2008. Getting Editorial Coverage: The Inside Scoop A panel of journalists, bloggers and media professionals will detail specific, proven strategies for working with the press and will focus on how to interact with the media to maximize your message. •Lisa Picarille, Publisher and Editor-in-Chief, [...]
by Amy Rodriguez on April 26, 2010
This session took place at Affiliate Summit West 2008 in February 2008. Managing Your Affiliate Manager To get the best returns for your affiliate efforts you need to manage your affiliate managers. Learn how to get better service, higher commissions, and communication with merchants on your terms. •Dan Murray, Internet Marketing Strategist, RavenwoodMarketing.com •Steve Schaffer, [...]
by Amy Rodriguez on April 25, 2010
This session took place at Affiliate Summit West 2008 in February 2008. Managing Legal Risks in Affiliate Marketing Provide updates on CAN-SPAM, keyword search liability and the recent FTC affiliate marketing rules to identify how audience members can ensure that their campaigns produce results, not liabilities. •Steven Richter, President, Media Breakaway, LLC (Moderator) •Jeffrey Greenbaum, [...]
by Amy Rodriguez on April 24, 2010
This session took place at Affiliate Summit West 2008 in February 2008. Developing the Right Merchant Mindset Affiliate programs don’t run well on auto pilot. Many merchants start down the road of affiliate marketing because they heard or read somewhere how profitable it could be. * Andy Rodriguez, President, Andy Rodriguez Consulting Inc Video: Affiliate [...]