This session took place at Affiliate Summit West 2008 in February 2008.
Asymmetric Warfare: Battling Fraudulent Affiliates
A few bad apples can seriously undermine an otherwise successful affiliate program. Stop playing Whack a Mole. Advanced, hands-on techniques to combat these rogues en masse will be presented.
•Graham MacRobie, President and CEO, CitizenHawk, Inc. (Moderator)
•Larry Adams, Affiliate Product Manager, DoubleClick Performics
•Jason Hayden, Internet Brand & Domain Name Manager, Greenberg Traurig
•Joshua Sloan, Director of Online Marketing, 1&1 Internet, Inc.
Video: Affiliate Summit West 2008 –Asymmetric Warfare: Battling Fraudulent Affiliates


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