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This session took place at Affiliate Summit West 2007 in January 2007.
Panel: Affiliate Compliance 101
* John Engler, Vice President, UnsubCentral (Moderator)
* James J. Fosina, President and CEO, Fosina Marketing Group
* Jennifer Leuer, VP Strategic Asset Assurance, Experian Interactive
Insight, guidelines and a complete view of compliance from both the advertiser and publisher sides of the table, including how affiliate email practices can affect the reputation, image and deliverability rates of a merchant.
Video: Affiliate Summit West 2007 – Panel: Affiliate Compliance 101
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