The audio from educational sessions at Affiliate Summit 2008 West will be made available at GeekCast.fm.
Listen in to the Affiliate PPC: Brand Enhancement or Bid Escalation session.
Session description: There is no easy answer to the dilemma of what level of PPC search to allow affiliates to engage in. Do affiliates enhance brands or simply drive up CPC’s and violate T&C’s?
- Marty Fahncke, President, FawnKey & Associates (Moderator)
- Kevin Lee, Co-Founder & Executive Chairman, Didit
- David Lewis, CEO & Founder, 77Blue
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