In this edition of the Affiliate Buzz, hosts James and Arlene Martell discuss why podcasting is an effective tool for boosting the marketing strategy of any affiliate business person, and discuss the growth of podcasting through the use of mobile media devices.
What makes podcasting such a valued marketing tool is that it appeals to a diverse range of audience members and consumers. While creating a podcast is as easy as recording a conversation on your iPhone, there are an abundance of sites waiting to host it – and many of them offer some type of free membership program.
Gain Insight about the Best Place to Publish Your Podcast
Take for instance Podbean.com, an easy and powerful way for you to publish your podcast and for your loyal audience members to download the mp3, subscribe to it, or play it back. Podbean.com has more than 600k podcasters and more than 3.1 billion downloads. And this is just one site. Some other places where people host their podcasts include:
And many other large, podcasting directories where you can submit your show.
Other topics discussed during the podcast include:
- Ideas to get podcasts out if you don’t do them yourself
- How to put a show together and how often you should create shows
- Repurposing content from podcasts to extend their usefulness
- Using social media as a way to widely distribute podcasts
- How a podcast can affect your ranking on search engines like Google
- What information your audience needs to hear in the podcast
The Effect a Podcast Can Have On Your Business
Podcasts benefit many forms of business but especially affiliate marketers. Take advantage of this this episode which offers valuable insight to professionals who are looking for new ways to boost their site, bring in new customers, and increase sales. But most importantly, podcasts can make you more visible online.
The episode finishes up with James and Arlene giving concrete examples of other business-minded professionals who use podcasts, and the offer to coach you through your own podcast. Once you start podcasting and tie it into your social network, your traffic will build and you will start to see your podcast show up all over the internet.