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Join your Affiliate ABCs hosts Deborah Carney and Vinny O’Hare and their guest Angel Djambazov, Custom Tailored Marketing and Managing Editor for Revenews. The topic for this episode is how affiliates that think “outside the box” and get on board with local niches and social technology will be just that much ahead of the game.
Couponing on Twitter and Social Media – Not the way to go. There is too much.
Groupon – online and local
Some things affiliates can do that are “out of the box” and can be very lucrative.
Virtual Products:
Zynga, Second Life
Tie virtual products to real life products, gifts
Gift the virtual product, but let them know the real product is available
Popshops – 48 million products – make a virtual product tie to a virtual goal then link to the physical product
Prints – virtual art – create and send as a real print not just a virtual print
Loxly Gallery, CafePress, Zazzle are perfect examples of sites that can be utilized. Always check with the merchant first!
Second Life – JCPenney failed there because you can get the products locally
Virtual High End items – Create unique products only available there
Create a virtual storefront
Twitter – smart merchants use it to manage customer service
Good affiliate talks about snowboard bindings, gives good information, then tweets the link with the information in answer to questions or complaints. Offer alternatives, give links to reviews and share your experience with a product.
Mice – right handed, for left handers tell them where to find mice that are ergonomic for left handed people
Extension of review sites, more recommendations, tell why the products you recommend are better, don’t just sell. Tell people why they should buy the product you are promoting.
Jones Soda as wedding favors
Keen Shoes – why are they better than other sandals
Facebook app – needs to serve a new function with a new purpose
Set up a Facebook group vs a page – more interaction
Own local – Foursquare – have a local meeting at a place you are an affiliate for, post photos to flickr, drive customers to links on your site to sell.
Find us on Twitter:
Angel Djambazov
Vinny O’Hare
Deborah Carney (a.k.a. Loxly)
Affiliate ABCs
Geekcast.fm
Thanks to Geekcast.fm for hosting our podcasts, check them out for lots of other great podcasts about affiliate marketing and marketing in general.
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