From the monthly archives:

March 2015

Welcome to the PMA Industry Report. PMA Board of Directors member, Angel Djambazov of Lab6 Media, hosts this episode which includes Publisher Recruitment Council Members: Carrol Lee, Business Development Specialist, for Schaaf-Partner Centric and Meaghan Causton, Publisher Development, for All Inclusive Marketing.

Today’s discussion centers on a new informative one sheet created by PMA Publisher Recruitment Council that outlines the benefits of performance marketing and the affiliate channel for bloggers. We go in-depth covering topics including:

  • how affiliate marketing can empower bloggers;
  • advantages of performance marketing over more popular monetization channels like AdWords;
  • ways to find the right advertising partner;
  • flexible types of ad units a blogger can use;
  • and FTC disclosure when using affiliate links

Resources covered in this podcast include:

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