From the monthly archives:

January 2015

PMA Industry Report: The Importance of Publishers

by Lisa Picarille on January 29, 2015

Welcome to the PMA Industry Report. PMA Board of Directors member, Lisa Picarille, hosts this episode which includes Publisher Recruitment Council Members Carrie Rocha of Pocket Your Dollars and Carrol Lee of Schaaf-Partner Centric.

The discussion centers on PMA Publisher Recruitment Council and goes in-depth on the council’s mission, what they do, how to join them, and what to expect during January, which is their spotlight month.

The Publisher Recruitment Council is chaired by Lucy Bartlett of VigLink. Read the full article →

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PMA Industry Report: Council Spotlights

by Lisa Picarille on January 5, 2015

pma
We are reviving the PMA Industry Report. Yes, we are back. This episode features Tricia Meyer, Founder and CEO of SunshineRewards.com and Secretary for the Performance Marketing Association’s Board of Directors, along with Lisa Picarille, an Online Content Strategist and PMA Board member. The two go in-depth on the PMA councils’ respective missions, what they do, how to join them, and what to expect from the new spotlight months that highlights each council.

Tricia is a special liaison to the councils to facilitate any output and vet it through the Board of Directors for approval and additional ideas. Lisa works with each of the councils to help generate content and expedite it through the process.

There are currently, 5 PMA Councils
Compliance – (David Naffziger BrandVerity)
Publisher Recruitment (Lucy Bartlett – VigLink)
Industry Advancement (Choots Humphries – LinkConnector)
Measurements and Insights (Julie Avila – Schaaf-PartnerCentric)
Offers & Rewards (Howard Schaffer- Offers.com) Read the full article →

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