This is Jonathan Goodman, president of Halyard Consulting and author of The World of Internet Marketing. This is the podcast, The World of Internet Marketing podcast.
The episode today is called The Sky Isn’t Falling. We’re going to concentrate and talk about the new Penguin 2.0 Update. Before we get to that, this is the first time I’m going to add a couple of segments to the podcast, areas of interest that I think you want to hear about. The first segment is
Your Social Media Oops for the Week
It’s an interesting story coming out of the relationship with an Italian hazelnut-based spread that everybody knows called Nutella. In 2007, Sara Russo, an American blogger living in Italy, created the World Nutella Day to show her enthusiasm for Italy’s favorite spread, Nutella. Seven years later, though, she received a cease-and-desist letter from Nutella’s parent company and this is what she wrote on her blog: