From the monthly archives:

March 2013

This week on the Affiliate Thing podcast (listen to the latest Affiliate Thing), Shawn Collins was off. Todd Farmer filled in with co-host Lisa Picarille. They talked about the need for education in the affiliate space, the amount of shows and event popping up, shifts in social media and Julianne Hough.

todd and lisa2

Todd and Lisa also talked about a special AffPlan deal and use of attribution models. Read the full article →

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PMA Industry Report: Monetizing Content

by Lisa Picarille on March 14, 2013

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

Ron Tracy joined host Lisa Picarille

Ron is an affiliate manager with My Essence. His corporate roles have included VP of North America, to Global Marketing Manager, to the Business Development Manager for North America. As an affiliate marketer he has worked with several for-profit and nonprofit startups. Ron is also a member of the PMA’s Content Monetization Council. Read the full article →

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