From the monthly archives:

January 2013

What is Facebook Graph Search: Expand2Web 012

by Don Campbell on January 31, 2013

Stephanie LichtensteinI’m pleased to welcome a friend, Stephanie Lichtenstein, President and Founder of Micro Media Marketing. Stephanie is a Facebook expert and in this podcast episode we discussed how business owners with a website will be effected by the new Facebook Graph Search.

We also talked about ways people will find small businesses on Facebook Graph Search, based on the recommendations of their friends; how it’s different from Google +; and 3 things you should do right NOW to get ahead of the game.

Want to improve your site’s online presence?

Join Don Campbell on the Expand2Web Podcast where he interviews experts on SEO, Social Media and Affiliate Marketing. Check out his Expand2Web blog for videos, interviews and tutorials on WordPress Websites, SEO and Affiliate Marketing.

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How Your Business Can Market Itself: Expand2Web 011

by Don Campbell on January 31, 2013

It’s not often that a book resonates with me but I was re-energized after reading The Referral Engine by John Jantsch.

The premise of the book is how to structure your business so that it markets itself through referrals instead of spending hundreds of dollars on expensive advertising campaigns.

There’s nothing tricky or suspect about this strategy but it does require a new way of thinking. Or at least an analysis of how you currently interact with your customers and the small changes you can make right now to improve that interaction and engagement. Read the full article →

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