From the monthly archives:

December 2009

Fighting Bad Affiliate Behavior

by Lisa Picarille on December 29, 2009

Welcome to the Performance Marketing Association Industry Report, a podcast dedicated to the most pressing issues impacting advertisers, publishers, networks and agencies.

Iā€™m Lisa Picarille and today we are going to continuing our discussion of fraud in the affiliate marketing space with our guest today is Kellie Stevens.

Kellie is the founder of AffiliateFairPlay.com, which focuses on the behaviors leading to unfair competition and abuse in the affiliate marketing industry. She uses her research findings to advocate for fair trade policies within the industry and provide education to merchants and affiliates regarding current revenue generating practices. Read the full article ā†’

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Holiday Shopping and Award Winners

by Lisa Picarille on December 28, 2009

Welcome to episode 21 of The Spew, a podcast about women in online marketing, by women in online marketing.

For this episode Lisa Picarille (@lisap) moderated and was joined by:

Karen Garcia (@karengarcia), co-founder of GTO Management and Ultimate Foodie Read the full article ā†’

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