From the monthly archives:

September 2009

Co-Opetition, Comparison Sites and Conversion: Lessons Learned From The Adult Online Playbook

by Shawn Collins on September 28, 2009

Co-Opetition, Comparison Sites and Conversion: Lessons Learned From The Adult Online Playbook presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL. Jim Lillig, Dir. Business Development, LobsterGram International 98% of people who visit your site do NOT buy from you! Let them go? Hell No! Co-opetition is a strategy [...]

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Sponsored Tweets, Affiliate Charity, and a New FeedFront Magazine

by Shawn Collins on September 28, 2009

This week on the Affiliate Thing podcast, Shawn Collins and Lisa Picarille talked about the money affiliate marketers donated to Big Brothers Big Sisters of New York City, upcoming conferences, and how more women can get speaking slots at conferences. Also, issue 8 of FeedFront Magazine is out, Jim Lillig put together a report on [...]

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Interview with Shel Israel – Part II

by CT Moore on September 28, 2009

This is the second half of to our interview with Shel Israel. In the first half, Shel talked more about his book, Twitterville. But in this installment, Shel discusses how his career over the last 30 years evolved, what prompted him to get involved in social media, and his revelation that Twitter was one of [...]

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Benchmarking

by Shawn Collins on September 27, 2009

Benchmarking presentation from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL. Chris Henger, VP, Affiliate Marketing, Performics Advertisers are always asking how their program is doing relative others and we know that affiliates compare programs with other advertisers. “How can we benchmark our progress” is a very common phrase uttered [...]

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Benefits and Liabilities of Coupon Affiliates

by Shawn Collins on September 26, 2009

Benefits and Liabilities of Coupon Affiliates panel from Affiliate Summit East 2006, which took place July 9-11, 2006 in Orlando, FL. Marty Fahncke, President, FawnKey & Associates (moderator) Ian Larsen, Director of Affiliate Relations, Digital River’s OneNetwork Jonathan Miller, CEO, ForgeBusiness USA Inc David Lewis, CEO and Founder, 77blue.com Michelle Madhok, President, SheFinds This is [...]

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