From the monthly archives:

May 2009

Your Company Has Too Many Names

by Shawn Collins on May 24, 2009

This week on the Brandmouthing podcast, I talk about the lack of consistency by companies when employees write out the company name. I see this every time I check company names for Affiliate Summit, where companies with multiple employees seem to have just as many ways to spell the name of the company. Here are [...]

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Affiliate Link Redirecting And Cloaking

by Shawn Collins on May 23, 2009

One of the key tactics for an affiliate is redirecting and/or cloaking affiliate links. Affiliates cloak their links for a variety of reasons, but I do it so my affiliate links will be short, so I can use then in text email newsletters, and some people don’t like clicking affiliate links. While there are many [...]

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Geek Dads @Home #18 – The Great Breakdown of 2009

by Joe Magennis on May 21, 2009

Just an FYI that we plan to continue producing quality content with the new iteration of Geek Dads at Home. As most of you know Sam Harrelson has “Left the Building” and is preparing for his 8th grade teaching gig under the name Griffin Science at the Spartanburg Day School. We will miss his insights, [...]

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Interview with Austin Hill, CEO of Akoha

by CT Moore on May 21, 2009

This is an interview with Austin Hill (@austinhill), one of the founders of Akoha (@akoha), a web-based game with reality-based play (very cool). The company’s goal is to make the world a better place by changing the way people think about acts of kindness, and that goal recently got them invited to present at Ted [...]

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TheSpew

Listen above or download to iTunes.

Missy Ward (@missyward) of Affiliate Summit moderated this week with panelists:


Chris Pearson (@pearsonified),
who is the master-mind behind ThesisTheme for Wordpress; avid health nut and organic food eater; formidable Scrabble opponent and blogger on
Pearsonified.com
, was
our special guest this week.
Missy Ward & Chris Pearson

Today’s topics that were spewed were:

  • Our thoughts on the FTC forcing Bloggers to disclose when they are being paid for their posts and why it makes us want to vomit.
  • Why we think affiliates don’t need to disclose their affiliate links on Twitter, blogs, Facebook, etc, no matter what the purists think.
  • Why its important to research the products and services that you’re marketing (which was included in a recent video presentation that Missy put out.)
  • Our favorite WordPress plug-ins for online marketers. (Thanks to Kim for putting the list together here.)

  • We also got the nitty-gritty on Chris when it comes to:

  • How and why he made the leap from engineering to building WordPress themes.
  • How his first theme “Cutline” was the springboard to Thesis and what makes it unique.
  • Things that are exciting him in the world of online marketing.
  • The reason he did the “How to Become a Celebrity” video
  • Tips on simple things to do to optimize blogs that are often overlooked.
  • Suggestions on getting started in blogging and how to go about monetizing a blog.
  • His personal life and his guilty pleasures.
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