PMA Industry Report: Council Spotlights

by Lisa Picarille on January 5, 2015

pma
We are reviving the PMA Industry Report. Yes, we are back. This episode features Tricia Meyer, Founder and CEO of SunshineRewards.com and Secretary for the Performance Marketing Association’s Board of Directors, along with Lisa Picarille, an Online Content Strategist and PMA Board member. The two go in-depth on the PMA councils’ respective missions, what they do, how to join them, and what to expect from the new spotlight months that highlights each council.

Tricia is a special liaison to the councils to facilitate any output and vet it through the Board of Directors for approval and additional ideas. Lisa works with each of the councils to help generate content and expedite it through the process.

There are currently, 5 PMA Councils
Compliance – (David Naffziger BrandVerity)
Publisher Recruitment (Lucy Bartlett – VigLink)
Industry Advancement (Choots Humphries – LinkConnector)
Measurements and Insights (Julie Avila – Schaaf-PartnerCentric)
Offers & Rewards (Howard Schaffer- Offers.com)

Tricia and Lisa discuss the new Council Spotlight Months, which are an effort by each of the councils to use a designated month to raise awareness for their council, talk about issues that the council is focusing on, and recruit new council members. January 2015 will kick off the Council Spotlight Month for the Publisher Recruitment Council. That council has plans to educate current and potential members through social media, podcasts, highlighting their whitepapers and content, as well blog posts on issues and more.

You can learn more about becoming a PMA member and joining a council.

{ Comments on this entry are closed }

In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by his wife Arlene, who has been away for a few weeks. In this edition they mainly discuss how you can manage a remote team to expand your business quickly.

To start with however, they talk about the 2015 Affiliate Summit in Las Vegas being held at the Paris Hotel. The Affiliate Summit began in 2003; the inaugural meeting was attended by 150 people. James was unable to attend the first summit. He also couldn’t attend the latest held in New York. When he can’t attend he is actively watching the Twitter conversation. [click to continue…]

{ Comments on this entry are closed }

Dealing With Shady Companies, #ASE14 Keynote Videos, and Growers vs. Showers at Affiliate Summit

August 26, 2014
Thumbnail image for Dealing With Shady Companies, #ASE14 Keynote Videos, and Growers vs. Showers at Affiliate Summit

http://media.blubrry.com/geekcastfm/p/www.geekcasted.com/7-minutes-in-heaven-082514.mp3 Podcast: Play in new window | Download (Duration: 8:54 — 3.6MB) On the August 25, 2014 episode of 7 Minutes in Affiliate Heaven podcast (listen to 7 Minutes in Affiliate Heaven), I talked about dealing with shady companies that try to scam people, the pictures from Affiliate Summit East 2014, and the top sessions […]

Read the full article →

Affiliate Buzz #349 – Ricky Shetty: Secret to Receiving $30,000 in FREE Products and Building a Lifestyle Business Around Your Family

August 25, 2014
Thumbnail image for Affiliate Buzz #349 – Ricky Shetty: Secret to Receiving $30,000 in FREE Products and Building a Lifestyle Business Around Your Family

http://media.blubrry.com/geekcastfm/p/api.spreaker.com/download/episode/4830511.mp3 Podcast: Play in new window | Download (Duration: 47:37 — 43.6MB) In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Ricky Shetty, Amazon bestselling author and owner of Daddyblogger.com. James and Arlene begin this edition by talking about their attendance at the ShareASale […]

Read the full article →

Affiliate Buzz #348 – Vinny O’hare: Hurricane Sandy and Why It Pays to Think Outside of the Box

August 20, 2014
Thumbnail image for Affiliate Buzz #348 – Vinny O’hare: Hurricane Sandy and Why It Pays to Think Outside of the Box

http://media.blubrry.com/geekcastfm/p/api.spreaker.com/download/episode/4805050.mp3 Podcast: Play in new window | Download (Duration: 56:05 — 51.3MB) In this edition of the Affiliate Buzz, host and Instructor of the Affiliate Marketers BootCamp, James Martell, is joined by Vinny O’Hare, online entrepreneur, speaker and author. In this edition they talk about why it pays to think outside of the box when […]

Read the full article →