What’s this? A new episode two weeks in a row? It’s not Geek Dads Bi-Weekly after all! This time out, Daniel and Joe talk about moving (Daniel’s making a move from Albuquerque to Houston), the benefits of U-Haul over other moving methods, podcasting and the excellent Learn and Master Guitar course from Legacy Learning. We wrapped with a quick shout out for the Transformers: Lovingly Reviewed by AAlgar series on YouTube.
Learn how merchants can raise conversion rates and can work together with affiliates to increase sales, and how affiliates can update their sites to meet Google’s new rules & lower their PPC costs.
This session took place at Affiliate Summit West 2007 in January 2007.
Search Affiliates: Partners or Parasites?
* Michael Jacobs, VP Products & Services, iMarketing LTD
Using real world case studies of Search and Affiliate integration, we will strike down the popular myths of search affiliates, and discuss how to integrate and improve ROI across both channels.
Too often we see people making the leap into social media, only to muck it up with spammy or salesy tactics. While social media can be an amazing way to engage with existing and potential customers and partners, you have to take the right approach. Stephanie Lichtenstein – better known online as MicroSteph – chatted with me about the right and the wrong ways to interact on the social web.
We’ll look at new quality assurance considerations with sub-affiliate transparency, cross-channel company layering in ad delivery and new behaviors by adware using real life examples and videos.
