Welcome to the PMA Industry Report. PMA Board of Directors member, Angel Djambazov of Lab6 Media, hosts this episode which includes Publisher Recruitment Council Members: Carrol Lee, Business Development Specialist, for Schaaf-Partner Centric and Meaghan Causton, Publisher Development, for All Inclusive Marketing.

Today’s discussion centers on a new informative one sheet created by PMA Publisher Recruitment Council that outlines the benefits of performance marketing and the affiliate channel for bloggers. We go in-depth covering topics including:

  • how affiliate marketing can empower bloggers;
  • advantages of performance marketing over more popular monetization channels like AdWords;
  • ways to find the right advertising partner;
  • flexible types of ad units a blogger can use;
  • and FTC disclosure when using affiliate links

Resources covered in this podcast include:

Learn more about becoming a PMA member and joining a council. http://thepma.org/our-councils/

 

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What to do when a post goes viral

by Dan Morris on February 25, 2015

AMPLIFY75

There are so many things to think about when your work gets shared like a virus. Whether it’s hosting, calls-to-action, social share buttons or Facebook Likes . . . we talk about the things you need to do if you find your posts going crazy.

Take a listen and add your suggestions. What kinds of problems have you had? Regrets? And what are you doing to change that going forward.

If you’ve got suggestions, ideas or comments leave them here or connect with us on Twitter at @AmplifyPodcast.

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Did you know Facebook photoshops your images?

February 11, 2015
Thumbnail image for Did you know Facebook photoshops your images?

http://media.blubrry.com/geekcastfm/p/traffic.libsyn.com/amplify/amplify64.mp3 Podcast: Play in new window | Download (Duration: 19:53 — 16.4MB) It’s true. On today’s episode we talk about Facebook’s auto-improve features of photographers. The idea that you only post unadulturated photos. . . well that’s a lie. Don’t miss the viners who are making movies. . . What about noknok?  Do you need […]

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PMA Industry Report: The Importance of Publishers

January 29, 2015

http://media.blubrry.com/geekcastfm/p/geekcasted.com/pma-podcast-011415.mp3 Podcast: Play in new window | Download (Duration: 21:27 — 29.5MB) Welcome to the PMA Industry Report. PMA Board of Directors member, Lisa Picarille, hosts this episode which includes Publisher Recruitment Council Members Carrie Rocha of Pocket Your Dollars and Carrol Lee of Schaaf-Partner Centric. The discussion centers on PMA Publisher Recruitment Council and […]

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PMA Industry Report: Council Spotlights

January 5, 2015

http://media.blubrry.com/geekcastfm/p/geekcasted.com/pma-podcast-121614.mp3 Podcast: Play in new window | Download (Duration: 18:42 — 25.7MB) We are reviving the PMA Industry Report. Yes, we are back. This episode features Tricia Meyer, Founder and CEO of SunshineRewards.com and Secretary for the Performance Marketing Association’s Board of Directors, along with Lisa Picarille, an Online Content Strategist and PMA Board member. […]

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